Derek Visser

According to our database, Derek Visser authored at least 1 paper in 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2022

Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study.

Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy

Int. J. E Bus. Res., 2022