Martin Kusy

According to our database, Martin Kusy authored at least 3 papers between 1998 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study.

Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy

Int. J. E Bus. Res., 2022

2015

A comparison of Bayesian, Hazard, and Mixed Logit model of bankruptcy prediction.

Samir Trabelsi, Roc He, Lawrence He, Martin Kusy

Comput. Manag. Sci., 2015

1998

A survey study of the current IS usage in the Chinese manufacturing industry.

Zhongzhi He, Mohamed Khalifa, Martin Kusy, Tiesheng Zhao

Inf. Manag., 1998