According to our database1, Duane Varan authored at least 6 papers between 2003 and 2014.
Legend:Book In proceedings Article PhD thesis Other
The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames.
Comput. Hum. Behav., 2014
Comput. Entertain., 2009
Interactive Narratives: Exploring the Links between Empathy, Interactivity and Structure.
Proceedings of the Changing Television Environments, 6th European Conference, 2008
Proceedings of the Persuasive Technology, 2007
Proceedings of the Interactive TV: a Shared Experience, 5th European Conference, 2007
Use of Interactive Television Promotional Tools as Information Sources in Long-Haul Travel.
Proceedings of the Information and Communication Technologies in Tourism, 2003