Evert Van den Broeck

According to our database, Evert Van den Broeck authored at least 3 papers between 2018 and 2019.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2019

Chatbot advertising effectiveness: When does the message get through?

Evert Van den Broeck, Brahim Zarouali, Karolien Poels

Comput. Hum. Behav., 2019

2018

An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance.

Evert Van den Broeck, Karolien Poels, Michel Walrave

Telematics Informatics, 2018

Predicting Consumer Responses to a Chatbot on Facebook.

Brahim Zarouali, Evert Van den Broeck, Michel Walrave, Karolien Poels

Cyberpsychology Behav. Soc. Netw., 2018