Guihang Guo

According to our database, Guihang Guo authored at least 10 papers between 2019 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

The Influence of News Feed Advertisement on Customer Engagement.

Guihang Guo, Ying Li, Zonghao Li

Proceedings of the 14th International Conference on E-business, Management and Economics, 2023

Factors Influencing Residents' Intention to Share Place Brand Messages Online.

Ying Li, Guihang Guo, Qian Ming

Proceedings of the 6th International Conference on Big Data Technologies, 2023

2022

Optimal Dynamic Pricing for Perishable Assets with Consumer's No-show Behavior.

Ying Li, Guihang Guo

Proceedings of the 5th International Conference on Information Management and Management Science, 2022

Intention to Use a VR Learning System: A Moderated Mediation Model.

Tie Zheng, Guihang Guo

Proceedings of the 14th International Conference on Education Technology and Computers, 2022

The influence of brand cultural marketing on consumers' willingness to participate in value co-creation.

Guihang Guo, Ying Li, Chuqiao Zhong

Proceedings of the 13th International Conference on E-business, Management and Economics, 2022

2021

A Research on the Negative Attitude of Bilibili Users to the Product Placement in Videos of Content Creators.

Guihang Guo, Ying Li, Min Feng

Proceedings of the ICEME 2021: The 12th International Conference on E-business, Management and Economics, Beijing, China, July 17, 2021

2020

Study on the Pricing of Perishable Products in the Supply Chain with Overconfident Consumers.

Ying Li, Guihang Guo

Proceedings of the ICBDT 2020: 3rd International Conference on Big Data Technologies, 2020

An Analysis of the Profit Model and Its Financial Evaluation of GOME Retail Holdings Limited under the "New Retail".

Guihang Guo, Ying Li, Qianru Li

Proceedings of the ICBDT 2020: 3rd International Conference on Big Data Technologies, 2020

2019

Retailer's Ordering Decision with Overconfident Consumers.

Ying Li, Guihang Guo

Proceedings of the ICIT 2019, 2019

Factors Influencing University Students' Intention to Redeem Digital Takeaway Coupons - Analysis Based on A Survey in China.

Guihang Guo, Ying Li, Siqi Zheng

Proceedings of the ICIT 2019, 2019