Hani I. Mesak

According to our database, Hani I. Mesak authored at least 21 papers between 1985 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Optimal Single-Period Product Allocation Under Uncertain Demand in a Prioritized Multisegment Market for a Monopolistic Retailer.

Hani I. Mesak, Hongkai Zhang, Jiehui Ma, Robert M. Pullis

IEEE Trans. Engineering Management, 2024

On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection.

Hani I. Mesak, C. Patrick Scott, Abdullahel Bari

IEEE Trans. Engineering Management, 2024

2020

An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies.

Hani I. Mesak, Sabinah Wanjugu, Rob Blackstock

Inf. Manag., 2020

Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach.

Hani I. Mesak, Abdullahel Bari, T. Selwyn Ellis

Eur. J. Oper. Res., 2020

2017

A dynamic marketing-operations interface model of new product updates.

R. Samuel Sale, Hani I. Mesak, R. Anthony Inman

Eur. J. Oper. Res., 2017

2015

On modeling the advertising-operations interface under asymmetric competition.

Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing, Fei Han

Eur. J. Oper. Res., 2015

Pulsation in a competitive model of advertising-firm's cost interaction.

Hani Ibrahim Mesak, Abdullahel Bari, Qin Lian

Eur. J. Oper. Res., 2015

2011

Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption.

Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus

Eur. J. Oper. Res., 2011

2010

Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry.

Hongkai Zhang, Hani I. Mesak

J. Oper. Res. Soc., 2010

On optimal service capacity allocation policy in an advance selling environment in continuous time.

Hani I. Mesak, Hongkai Zhang, Joe M. Pullis

Eur. J. Oper. Res., 2010

2009

On the superiority of pulsing under a concave advertising market potential function.

Hani I. Mesak, T. Selwyn Ellis

Eur. J. Oper. Res., 2009

2003

On deriving and validating comparative statics of a symmetric model of advertising competition.

Hani I. Mesak

Comput. Oper. Res., 2003

2002

On the impact of initial performance on the effectiveness of advertising pulsation policies.

Hani I. Mesak

J. Oper. Res. Soc., 2002

2001

Optimal advertising pulsation policies: a dynamic programming approach.

Hani I. Mesak, Hongkai Zhang

J. Oper. Res. Soc., 2001

1999

Hybrid subgames and copycat games in a pulsing model of advertising competition.

Hani I. Mesak, James A. Calloway

J. Oper. Res. Soc., 1999

On the generalizability of advertising pulsation monopoly results to an oligopoly.

Hani I. Mesak

Eur. J. Oper. Res., 1999

1998

Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models.

Hani I. Mesak, Thomas L. Means

J. Oper. Res. Soc., 1998

Changing market conditions and advertising strategies: theory and evidence.

Hani I. Mesak, A. F. Darrat

J. Oper. Res. Soc., 1998

1996

Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results.

Hani I. Mesak

Comput. Oper. Res., 1996

1990

Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations.

Hani I. Mesak

Comput. Oper. Res., 1990

1985

On optimum advertising pulsing decisions in a non-stationary market.

Hani I. Mesak

Comput. Oper. Res., 1985