Harald J. van Heerde

According to our database, Harald J. van Heerde authored at least 7 papers between 2008 and 2017.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2017

Marketing Budget Allocation Across Countries: The Role of International Business Cycles.

Yuri Peers, Harald J. van Heerde, Marnik G. Dekimpe

Mark. Sci., 2017

2016

Robust optimization of the 0-1 knapsack problem: Balancing risk and return in assortment optimization.

Robert P. Rooderkerk, Harald J. van Heerde

Eur. J. Oper. Res., 2016

2013

Optimizing Retail Assortments.

Robert P. Rooderkerk, Harald J. van Heerde, Tammo H. A. Bijmolt

Mark. Sci., 2013

2011

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity.

Peter Ebbes, Dominik Papies, Harald J. van Heerde

Mark. Sci., 2011

2010

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions.

Rutger D. van Oest, Harald J. van Heerde, Marnik G. Dekimpe

Mark. Sci., 2010

Estimating Cannibalization Rates for Pioneering Innovations.

Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe

Mark. Sci., 2010

2008

Building Brands.

Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde

Mark. Sci., 2008