Ho Keat Leng

According to our database, Ho Keat Leng authored at least 5 papers between 2012 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Social Media Marketing Strategies of Football Clubs: Limitations of Social Influence.

Wee Hern Ong, Ho Keat Leng

Int. J. Technol. Hum. Interact., 2022

2021

Effect of Social Environment on Brand Recall in Sports Video Games.

Ho Keat Leng, Ibrahim Mohamad Rozmand, Yu Hong Low, Yi Xian Philip Phua

Int. J. Gaming Comput. Mediat. Simulations, 2021

2019

Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions.

Ho Keat Leng, Xinran Wu, Deping Zhong

Int. J. Asian Bus. Inf. Manag., 2019

2013

Methodological Issues in Using Data from Social Networking Sites.

Ho Keat Leng

Cyberpsychology Behav. Soc. Netw., 2013

2012

The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore.

Ho Keat Leng

Int. J. Technol. Educ. Mark., 2012