Hong-Hao Xie

According to our database, Hong-Hao Xie authored at least 2 papers between 2023 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

The effects of non-fungible token platform affordances on customer loyalty: A Buyer-Creator duality perspective.

Crystal T. Lee, Yung-Cheng Shen, Zimo Li, Hong-Hao Xie

Comput. Hum. Behav., February, 2024

2023

Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs).

Crystal T. Lee, Tzu-Ya Ho, Hong-Hao Xie

Electron. Commer. Res. Appl., March, 2023