Hoon Seok Choi

According to our database, Hoon Seok Choi authored at least 15 papers between 2012 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

Effect of corporate reputation and coopetitive branding strategy on digital products sales: Evidence from digital video game industry.

Hoon Seok Choi, Emmanuel W. Ayaburi

Int. J. Inf. Manag., 2026

2025

When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform.

Hoon Seok Choi, Steven Leon

Electron. Commer. Res., June, 2025

What makes video gaming productive or addictive? Differential effect of self-determined motivation and need frustration on adolescents' video gaming.

Hoon Seok Choi, Eui Jun Jeong, Dan J. Kim

Inf. Manag., 2025

2024

Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data.

Hoon Seok Choi

Eur. J. Inf. Syst., January, 2024

2022

Different Perspectives on BDA Usage by Management Levels.

Hoon Seok Choi, Shin-Yuan Hung, Cheng-Yung Peng, Charlie C. Chen

J. Comput. Inf. Syst., 2022

Risk Taking Behaviors Using Public Wi-Fi™.

Hoon Seok Choi, Darrell Carpenter, Myung S. Ko

Inf. Syst. Frontiers, 2022

An empirical analysis of experienced reviewers in online communities: what, how, and why to review.

Hoon Seok Choi, Michele Maasberg

Electron. Mark., 2022

2021

A holistic framework to examine the impact of user, organizational and data factors on the use of big data analytics systems.

Shin-Yuan Hung, Charlie C. Chen, Hoon Seok Choi, Peter Ractham

Inf. Res., 2021

2020

An empirical investigation of online review helpfulness: A big data perspective.

Hoon Seok Choi, Steven Leon

Decis. Support Syst., 2020

2018

The effect of intrinsic and extrinsic quality cues of digital video games on sales: An empirical investigation.

Hoon Seok Choi, Myung S. Ko, Dawn Medlin, Charlie Chen

Decis. Support Syst., 2018

2015

Pricing Strategies of Mobile Apps and Their Effects on Piracy: An Empirical Study.

Hoon Seok Choi

Proceedings of the 48th Hawaii International Conference on System Sciences, 2015

2014

Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play.

Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi

J. Manag. Inf. Syst., 2014

2013

Minimizing Conformity in Focus Group for Software Development.

Hoon Seok Choi, Jan Clark

Proceedings of the 19th Americas Conference on Information Systems, 2013

Connecting to Unfamiliar Wi-Fi Hotspots - A Risk Taking Perspective.

Hoon Seok Choi, Darrell Carpenter

Proceedings of the 19th Americas Conference on Information Systems, 2013

2012

An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market.

Charles Zhechao Liu, Yoris A. Au, Hoon Seok Choi

Proceedings of the International Conference on Information Systems, 2012