Inés Küster-Boluda

According to our database, Inés Küster-Boluda authored at least 4 papers between 2010 and 2021.

Collaborative distances:

• Dijkstra number of seven.
• Erdős number of six.

2021

Segmenting the audience of a cause-related marketing viral campaign.

Elísabet Mora, Natalia Vila-López, Inés Küster-Boluda

Int. J. Inf. Manag., 2021

2014

How Can Secure Websites Improve Buying Intention?: Usable Versus Non Usable Contexts?

Natalia Vila-López, Inés Küster

J. Organ. End User Comput., 2014

2011

Consumer feelings and behaviours towards well designed websites.

Natalia Vila-López, Inés Küster

Inf. Manag., 2011

2010

Mature market segmentation: a comparison of artificial neural networks and traditional methods.

Enrique Bigné, Joaquín Aldás-Manzano, Inés Küster, Natalia Vila-López

Neural Comput. Appl., 2010