Natalia Vila-López

According to our database, Natalia Vila-López authored at least 6 papers between 2010 and 2021.

Collaborative distances:

• Dijkstra number of seven.
• Erdős number of six.

2021

Designing the best avatar to reach millennials: gender differences in a restaurant choice.

Miguel Angel Gonzales-Chávez, Natalia Vila-López

Ind. Manag. Data Syst., 2021

Segmenting the audience of a cause-related marketing viral campaign.

Elísabet Mora, Natalia Vila-López, Inés Küster-Boluda

Int. J. Inf. Manag., 2021

2014

How Can Secure Websites Improve Buying Intention?: Usable Versus Non Usable Contexts?

Natalia Vila-López, Inés Küster

J. Organ. End User Comput., 2014

2013

Event-brand transfer in an entertainment service: experiential marketing.

Natalia Vila-López, MaCarmen Rodríguez-Molina

Ind. Manag. Data Syst., 2013

2011

Consumer feelings and behaviours towards well designed websites.

Natalia Vila-López, Inés Küster

Inf. Manag., 2011

2010

Mature market segmentation: a comparison of artificial neural networks and traditional methods.

Enrique Bigné, Joaquín Aldás-Manzano, Inés Küster, Natalia Vila-López

Neural Comput. Appl., 2010