Jia Liu

Orcid: 0000-0002-0279-724X

Affiliations:

According to our database¹, Jia Liu authored at least 3 papers between 2018 and 2021.

Collaborative distances:

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2021

Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness.

[BibT_eX]

[DOI]

Mark. Sci., 2021

Content-Based Model of Web Search Behavior: An Application to TV Show Search.

[BibT_eX]

[DOI]

Manag. Sci., 2021

2018

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries.

[BibT_eX]

[DOI]

Mark. Sci., 2018