Jian-Ren Hou

According to our database, Jian-Ren Hou authored at least 5 papers between 2014 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2022

More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts.

Jian-Ren Hou, Sarawut Kankham

Internet Res., 2022

2021

The advertising communication effectiveness of using netizen language code-switching in Facebook ads.

Ying-Feng Kuo, Jian-Ren Hou, Yun-Hsi Hsieh

Internet Res., 2021

The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market.

Ying-Feng Kuo, Cheng-Han Lin, Jian-Ren Hou

Internet Res., 2021

2019

Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects?

Jian-Ren Hou, Jie Zhang, Kunpeng Zhang

Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019

2014

Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions.

Ying-Feng Kuo, Jian-Ren Hou

Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia, 2014