Jiao Ge

According to our database, Jiao Ge authored at least 4 papers between 2022 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention?

Yanling Zhang, Duo Du, Jiao Ge

Proceedings of the HCI in Business, Government and Organizations, 2023

Analyzing Customer Experience and Willingness to Use Towards Virtual Human Products: Real Person Generated vs. Computer Program Generated.

Mingling Wu, Michael Xu, Jiao Ge

Proceedings of the HCI in Business, Government and Organizations, 2023

Effect of AI Generated Content Advertising on Consumer Engagement.

Duo Du, Yanling Zhang, Jiao Ge

Proceedings of the HCI in Business, Government and Organizations, 2023

2022

The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases.

Jiao Ge, Jinyu Guo

Proceedings of the Design, Operation and Evaluation of Mobile Communications, 2022