Joel Mero
Orcid: 0000-0002-8353-562XAffiliations:
- University of Jyväskylä, School of Business and Economics, Finland
According to our database1,
Joel Mero authored at least 6 papers
between 2014 and 2026.
Collaborative distances:
Collaborative distances:
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Bibliography
2026
Marketing Analytics in the Digitized B2B Landscape: Insights into Lead Generation in Software-as-a-Service Firms.
Proceedings of the 59th Hawaii International Conference on System Sciences, 2026
2019
Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation.
Proceedings of the 32nd Bled eConference: Humanizing Technology for a Sustainable Society, 2019
2018
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector.
Electron. Mark., 2018
2016
Proceedings of the 49th Hawaii International Conference on System Sciences, 2016
2015
A Firm's Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance.
Proceedings of the 28th Bled eConference: s#eWellBeing, 2015
2014
Proceedings of the 27th Bled eConference: eEcosystems, 2014