Joel Mero

Orcid: 0000-0002-8353-562X

Affiliations:
  • University of Jyväskylä, School of Business and Economics, Finland


According to our database1, Joel Mero authored at least 6 papers between 2014 and 2026.

Collaborative distances:
  • Dijkstra number2 of six.
  • Erdős number3 of five.

Timeline

Legend:

Book  In proceedings  Article  PhD thesis  Dataset  Other 

Links

Online presence:

On csauthors.net:

Bibliography

2026
Marketing Analytics in the Digitized B2B Landscape: Insights into Lead Generation in Software-as-a-Service Firms.
Proceedings of the 59th Hawaii International Conference on System Sciences, 2026

2019
Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation.
Proceedings of the 32nd Bled eConference: Humanizing Technology for a Sustainable Society, 2019

2018
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector.
Electron. Mark., 2018

2016
Consumer Acceptance and Use of Instagram.
Proceedings of the 49th Hawaii International Conference on System Sciences, 2016

2015
A Firm's Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance.
Proceedings of the 28th Bled eConference: s#eWellBeing, 2015

2014
Demonstrating the Impact of E-Marketing on Industrial Sales.
Proceedings of the 27th Bled eConference: eEcosystems, 2014


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