Juha Munnukka

According to our database, Juha Munnukka authored at least 8 papers between 2014 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Online antecedents for young consumers' impulse buying behavior.

Jussi Nyrhinen, Anu Sirola, Tiina Koskelainen, Juha Munnukka, Terhi-Anna Wilska

Comput. Hum. Behav., April, 2024

2022

Anthropomorphism and social presence in Human-Virtual service assistant interactions: The role of dialog length and attitudes.

Juha Munnukka, Karoliina Talvitie-Lamberg, Devdeep Maity

Comput. Hum. Behav., 2022

2019

"Thanks for watching". The effectiveness of YouTube vlogendorsements.

Juha Munnukka, Devdeep Maity, Hanna Reinikainen, Vilma Luoma-aho

Comput. Hum. Behav., 2019

2015

Are Facebook brand community members truly loyal to the brand?

Juha Munnukka, Heikki Karjaluoto, Anna Tikkanen

Comput. Hum. Behav., 2015

The Effects of Brand Engagement in Social Media on Share of Wallet.

Heikki Karjaluoto, Juha Munnukka, Severi Tiensuu

Proceedings of the 28th Bled eConference: s#eWellBeing, 2015

2014

Perceived risks and risk management of social media in an organizational context.

Juha Munnukka, Pentti Järvi

Electron. Mark., 2014

Advocacy participation and brand loyalty in virtual brand community.

Juha Munnukka, Outi Uusitalo, Elisa Jokela

Proceedings of the 27th Bled eConference: eEcosystems, 2014

Are Facebook Brand Community Members Really Loyal to the Brand?

Heikki Karjaluoto, Juha Munnukka, Anna Tikkanen

Proceedings of the 27th Bled eConference: eEcosystems, 2014