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Kaan Varnali

Orcid: 0000-0002-9731-6532

According to our database1, Kaan Varnali authored at least 6 papers between 2010 and 2019.

Collaborative distances:
  • Dijkstra number2 of six.
  • Erdős number3 of six.

Timeline

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PhD thesis 
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Links

On csauthors.net:

Bibliography

2019
Effectiveness of online behavioral targeting: A psychological perspective.
[BibTeX]
[DOI]
Ayse Bengi Ozcelik
,
Kaan Varnali
Electron. Commer. Res. Appl., 2019

2012
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment.
[BibTeX]
[DOI]
Kaan Varnali
,
Cengiz Yilmaz
,
Aysegül Toker
Electron. Commer. Res. Appl., 2012

2011
Personality Traits and Consumer Behavior in the Mobile Context: A Critical Review and Research Agenda.
[BibTeX]
[DOI]
Kaan Varnali
Int. J. E Serv. Mob. Appl., 2011

Value-Based Analysis of Mobile Tagging.
[BibTeX]
[DOI]
Oguzhan Aygoren
,
Kaan Varnali
Int. J. E Bus. Res., 2011

2010
Mobile marketing research: The-state-of-the-art.
[BibTeX]
[DOI]
Kaan Varnali
,
Aysegül Toker
Int. J. Inf. Manag., 2010

The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions.
[BibTeX]
[DOI]
Kaan Varnali
Int. J. E Bus. Res., 2010


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