Lakshman Krishnamurthi

According to our database1, Lakshman Krishnamurthi authored at least 7 papers between 1998 and 2020.

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Bibliography

2020
Editorial: How Digital Innovators Achieve Customer Value.
J. Theor. Appl. Electron. Commer. Res., 2020

2016
How Does Adoption of the Outlet Channel Impact Customers' Spending in the Retail Stores: Conflict or Synergy?
Manag. Sci., 2016

2014
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance.
Mark. Sci., 2014

2012
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis.
Mark. Sci., 2012

Principles of Pricing - An Analytical Approach.
Cambridge University Press, ISBN: 978-1-107-01065-9, 2012

2010
Channel Pass-Through of Trade Promotions.
Mark. Sci., 2010

1998
A hierarchical elimination modeling approach for market structure analysis.
Eur. J. Oper. Res., 1998


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