Latifa Mednini

Orcid: 0000-0002-6479-9558

According to our database1, Latifa Mednini authored at least 2 papers between 2022 and 2023.

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Bibliography

2023
Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community.
Proceedings of the Digital Economy. Emerging Technologies and Business Innovation, 2023

2022
What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approach.
Proceedings of the Digital Economy. Emerging Technologies and Business Innovation, 2022


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