Long Ma

Orcid: 0000-0002-2285-5347

Affiliations:
  • Zhejiang Gongshang University, International Business School, Zhejiang, China


According to our database1, Long Ma authored at least 16 papers between 2011 and 2024.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

Legend:

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PhD thesis 
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Bibliography

2024
A protective buffer or a double-edged sword? Investigating the effect of "parasocial guanxi" on consumers' complaint intention in live streaming commerce.
Comput. Hum. Behav., February, 2024

Ego-networks, SNSs affordances, and personalities: understanding individuals' selfie posting on SNSs based on Actor-Network Theory.
Behav. Inf. Technol., February, 2024

2023
Leveraging MOOCs for learners in economically disadvantaged regions.
Educ. Inf. Technol., September, 2023

2022
Investigating consumers' cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach.
Electron. Commer. Res. Appl., 2022

2021
Evaluating the effectiveness of blended learning using the ARCS model.
J. Comput. Assist. Learn., 2021

2020
Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters.
Online Inf. Rev., 2020

A Motivational Design Approach to Integrate MOOCs in Traditional Classrooms.
Proceedings of the Digital Libraries at Times of Massive Societal Transition, 2020

2019
Investigating the adoption of MOOCs: A technology-user-environment perspective.
J. Comput. Assist. Learn., 2019

2017
Investigating the Use of MOOCs: An Innovation Adoption Perspective.
Proceedings of the 21st Pacific Asia Conference on Information Systems, 2017

2014
Understanding news sharing in social media: An explanation from the diffusion of innovations theory.
Online Inf. Rev., 2014

2013
Investigating influential factors influencing users to share news in social media: a diffusion of innovations perspective.
Proceedings of the 13th ACM/IEEE-CS Joint Conference on Digital Libraries, 2013

Understanding News Sharing in Social Media from the Diffusion of Innovations Perspective.
Proceedings of the 2013 IEEE International Conference on Green Computing and Communications (GreenCom) and IEEE Internet of Things (iThings) and IEEE Cyber, 2013

2012
News sharing in social media: The effect of gratifications and prior experience.
Comput. Hum. Behav., 2012

Sharing in Social News Websites: Examining the Influence of News Attributes and News Sharers.
Proceedings of the Ninth International Conference on Information Technology: New Generations, 2012

2011
That's news to me: the influence of perceived gratifications and personal experience on news sharing in social media.
Proceedings of the 2011 Joint International Conference on Digital Libraries, 2011

Why Do People Share News in Social Media?
Proceedings of the Active Media Technology - 7th International Conference, 2011


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