Lorena Blasco-Arcas
Orcid: 0000-0002-7899-6077
According to our database1,
Lorena Blasco-Arcas
authored at least 4 papers
between 2011 and 2014.
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Bibliography
2014
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior.
Internet Res., 2014
2013
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior.
Electron. Commer. Res., 2013
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance.
Comput. Educ., 2013
2011
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages.
Ind. Manag. Data Syst., 2011