Lorena Blasco-Arcas

According to our database, Lorena Blasco-Arcas authored at least 4 papers between 2011 and 2014.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2014

The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior.

Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez

Internet Res., 2014

2013

Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior.

Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez

Electron. Commer. Res., 2013

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance.

Lorena Blasco-Arcas, Isabel Buil, Blanca Hernández Ortega, Francisco Javier Sese

Comput. Educ., 2013

2011

IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages.

Lorena Blasco-Arcas, José-Ignacio Aznar-Baranda, Blanca Hernández Ortega, José Ruíz-Mas

Ind. Manag. Data Syst., 2011