Luca Simone Macca

According to our database, Luca Simone Macca authored at least 2 papers in 2025.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2025

From data to growth: how customer knowledge management enhances growth hacking strategies.

Luca Simone Macca, Kamila Janovská, Ciro Troise, Gabriele Santoro

J. Knowl. Manag., 2025

Advertising in the digital era: Can AI evoke emotions like humans?

Karolina Sallaku, Luca Simone Macca, Gabriele Santoro, Trang Thu Phan

Bus. Process. Manag. J., 2025