Luis Matosas-López

Orcid: 0000-0001-7313-0146

According to our database¹, Luis Matosas-López authored at least 4 papers between 2021 and 2026.

Collaborative distances:

Timeline

Book In proceedings Article PhD thesis Dataset Other

2026

The effect of chatbots humanness and brand associations on consumer purchase intentions: an experimental approach.

[DOI]

Electron. Commer. Res., April, 2026

2023

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?

[DOI]

Interact. Learn. Environ., April, 2023

2021

How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry.

[DOI]

J. Theor. Appl. Electron. Commer. Res., 2021

Factors Increasing Consumer Engagement of Branded Content in Instagram.

[DOI]

IEEE Access, 2021