Luisa M. Martinez

According to our database, Luisa M. Martinez authored at least 2 papers between 2021 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of six.

2023

An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad.

Ana Cláudia Amaro, Luisa M. Martinez, Filipe R. Ramos, Karla Menezes, Silvio Menezes

Electron. Commer. Res., September, 2023

2021

Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention.

Allison R. White, Luisa M. Martinez, Luis F. Martinez, Belén Rando

Electron. Commer. Res. Appl., 2021