Manuel José Serra da Fonseca

Orcid: 0000-0002-3290-8449

According to our database1, Manuel José Serra da Fonseca authored at least 12 papers between 2015 and 2023.

Collaborative distances:
  • Dijkstra number2 of four.
  • Erdős number3 of five.

Timeline

Legend:

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PhD thesis 
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Bibliography

2023
Marketing Plan for an Online Business: A Case Study.
Proceedings of the Information Systems and Technologies, 2023

Integrating Online and Offline Distribution Strategies - A Portuguese Case Study.
Proceedings of the Information Systems and Technologies, 2023

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo.
Proceedings of the Information Systems and Technologies, 2023

The Influence of In-Store Music on the Consumer's Shopping Experience.
Proceedings of the Information Systems and Technologies, 2023

ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022.
Proceedings of the Information Systems and Technologies, 2023

The City Makes Its Mark in a Review on Digital Communication and Citizenship.
Proceedings of the Information Systems and Technologies, 2023

2022
Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention.
Proceedings of the Information Systems and Technologies, 2022

Search Engine Optimization (SEO) for a Company Website: A Case Study.
Proceedings of the Information Systems and Technologies, 2022

2021
Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers - An Exploratory Approach.
Proceedings of the Information Technology and Systems, 2021

The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of "Made In" in the Purchase Intention.
Proceedings of the Information Technology and Systems, 2021

2016
Can information be spread as a virus? Viral Marketing as epidemiological model.
CoRR, 2016

2015
Viral marketing as epidemiological model.
CoRR, 2015


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