Marc Linzmajer

According to our database, Marc Linzmajer authored at least 6 papers between 2011 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2021

Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge.

Marc Linzmajer, Gianluca Scheidegger, Thomas Rudolph, Marc Vanhuele

Proceedings of the 42nd International Conference on Information Systems, 2021

2019

Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising.

Rabea Schrage, Marco Hubert, Marc Linzmajer

Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019

2017

Using Psycho-physiological Interaction Analysis with fMRI Data in IS Research: A Guideline.

Marco Hubert, Marc Linzmajer, René Riedl, Mirja Hubert, Peter Kenning, Bernd Weber

Commun. Assoc. Inf. Syst., 2017

2015

The Effects of Personalized Recommendations with Popularity Information on Sales - A Field Study in Grocery Retailing.

Marc Linzmajer, Sandro Schopfer, Thorben Keller, Liane Nagengast, Elgar Fleisch, Thomas Rudolph

Proceedings of the 23rd European Conference on Information Systems, 2015

2012

Introducing Connectivity Analysis to NeuroIS Research.

Marco Hubert, Marc Linzmajer, René Riedl, Peter Kenning, Mirja Hubert

Proceedings of the International Conference on Information Systems, 2012

2011

F-commerce and the Crucial Role of Trust.

Christian Brock, Markus Blut, Marc Linzmajer, Björn Zimmer

Proceedings of the International Conference on Information Systems, 2011