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Marcus Cunha Jr.

Orcid: 0000-0003-2491-247X

According to our database1, Marcus Cunha Jr. authored at least 4 papers between 2009 and 2025.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
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Links

On csauthors.net:

Bibliography

2025
Rejoinder: "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence".
[BibTeX]
[DOI]
Jeffrey D. Shulman
,
Marcus Cunha Jr.
,
Julian K. Saint Clair
Mark. Sci., 2025

2015
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence.
[BibTeX]
[DOI]
Jeffrey D. Shulman
,
Marcus Cunha Jr.
,
Julian K. Saint Clair
Mark. Sci., 2015

2010
On the Observability of Purely Behavioral Sunk-Cost Effects: Theoretical and Empirical Support for the BISC Model.
[BibTeX]
[DOI]
Marcus Cunha Jr.
,
Fabio Caldieraro
Cogn. Sci., 2010

2009
Sunk-Cost Effects on Purely Behavioral Investments.
[BibTeX]
[DOI]
Marcus Cunha Jr.
,
Fabio Caldieraro
Cogn. Sci., 2009


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