Mark A. Rosso

According to our database, Mark A. Rosso authored at least 11 papers between 1984 and 2015.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2015

User preferences of software documentation genres.

Ralph H. Earle, Mark A. Rosso, Kathryn E. Alexander

Proceedings of the 33rd Annual International Conference on the Design of Communication, 2015

2011

Identification of Web Genres by User Warrant.

Mark A. Rosso, Stephanie W. Haas

Proceedings of the Genres on the Web, 2011

2010

Brand Names as Keywords in Sponsored Search Advertising.

Mark A. Rosso, Bernard J. Jansen

Commun. Assoc. Inf. Syst., 2010

Smart marketing or bait & switch: competitors' brands as keywords in online advertising.

Mark A. Rosso, Bernard J. Jansen

Proceedings of the 4th ACM Workshop on Information Credibility on the Web, 2010

2009

Using Google AdWords in the MBA MIS Course.

Mark A. Rosso, Marilyn McClelland, Bernard J. Jansen, Sundar W. Fleming

J. Inf. Syst. Educ., 2009

2008

User-based identification of Web genres.

Mark A. Rosso

J. Assoc. Inf. Sci. Technol., 2008

The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search.

Bernard J. Jansen, Mark A. Rosso, Dan Russell, Brian Detlor

Proceedings of the People Transforming Information - Information Transforming People, 2008

2007

Towards the use of genre to improve search in digital libraries: Where do we go from here?

Mark A. Rosso, Stephanie W. Haas, Andrew Dillon, Barbara H. Kwasnik, Marina Santini, Elaine Toms

Proceedings of the Joining Research and Practice: Social Computing and Information Science, 2007

2005

What Type of Page is This? Genre as Web Descriptor.

Mark A. Rosso

Bull. IEEE Tech. Comm. Digit. Libr., 2005

Genre as Web search descriptor.

Mark A. Rosso

Proceedings of the Sparking Synergies: Bringing Research and Practice Together, 2005

1984

Computer science learning at pre-college ages.

Mark A. Rosso, Kevin W. Bowyer

Proceedings of the 15th SIGCSE Technical Symposium on Computer Science Education, 1984