Mark Heitmann

According to our database, Mark Heitmann authored at least 6 papers between 2002 and 2006.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2006

Designing Mobile Brand Communities: Concept and Empirical Illustration.

Catja Prykop, Mark Heitmann

J. Organ. Comput. Electron. Commer., 2006

2004

Using Means-End Chains to Build Mobile Brand Communities.

Mark Heitmann, Catja Prykop, Peter Aschmoneit

Proceedings of the 37th Hawaii International Conference on System Sciences (HICSS-37 2004), 2004

Customer Centric Development of Radically New Products - A European Case.

Torsten Brodt, Mark Heitmann

Proceedings of the 10th Americas Conference on Information Systems, 2004

2003

Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective.

Peter Aschmoneit, Mark Heitmann

Proceedings of the 36th Hawaii International Conference on System Sciences (HICSS-36 2003), 2003

Exploring the WISP Industry - Swiss Case Study.

Giovanni Camponovo, Mark Heitmann, Yves Pigneur, Katarina Stanoevska-Slabeva

Proceedings of the 16th Bled eConference: eTransformation, 2003

2002

Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe.

Markus Lenz, Hans-Dieter Zimmermann, Mark Heitmann

Electron. Mark., 2002