Marlo Ongpin

According to our database, Marlo Ongpin authored at least 6 papers between 2023 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing.

Qi Yang, Aleksandr Farseev, Marlo Ongpin, Alfred Huang, Yu-Yi Chu-Farseeva, Da-Min You, Kirill Lepikhin, Sergey I. Nikolenko

ACM Trans. Inf. Syst., September, 2025

SOEX: Explainable AI for Competitor Communications Analytics.

Aleksandr Farseev, Sergey I. Nikolenko, Qi Yang, Kirill Lepikhin, Da-Min You, Yu-Yi Chu-Farseeva, Ilia Gossoudarev, Marlo Ongpin

Proceedings of the Companion Proceedings of the ACM on Web Conference 2025, 2025

MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation.

Aleksandr Farseev, Marlo Ongpin, Qi Yang, Ilia Gossoudarev, Yu-Yi Chu-Farseeva, Sergey I. Nikolenko

Proceedings of the 33rd ACM International Conference on Multimedia, 2025

2024

SOMONITOR: Explainable Marketing Data Processing and Analysis with Large Language Models.

Qi Yang, Sergey I. Nikolenko, Marlo Ongpin, Ilia Gossoudarev, Yu-Yi Chu-Farseeva, Aleksandr Farseev

CoRR, 2024

2023

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta.

Alfred Huang, Qi Yang, Sergey I. Nikolenko, Marlo Ongpin, Ilia Gossoudarev, Ngoc Yen Duong, Kirill Lepikhin, Sergey Vishnyakov, Yu-Yi Chu-Farseeva, Aleksandr Farseev

Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, 2023

Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising.

Qi Yang, Marlo Ongpin, Sergey I. Nikolenko, Alfred Huang, Aleksandr Farseev

Proceedings of the 31st ACM International Conference on Multimedia, 2023