Matilda Holkkola

According to our database, Matilda Holkkola authored at least 4 papers between 2022 and 2026.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2026

What Makes or Breaks an Immersive Online Customer Journey? Digital Native Generation Z Customers' Experiences.

Tiina Kaleton, Matilda Holkkola, Tiina Kemppainen, Lauri Frank

Proceedings of the 59th Hawaii International Conference on System Sciences, 2026

2025

Why Do Showroomers Experience Feelings of Guilt?

Matilda Holkkola, Tiina Kemppainen, Lauri Frank

Proceedings of the 11th International Workshop on Socio-Technical Perspectives in Information Systems (STPIS 2025), 2025

How Are Digital Coaches' Anthropomorphic Features Experienced by Young Men? Adopting a Digital Coach to Increase Exercise and Reduce Sitting.

Matilda Holkkola, Julianna Welling, Lauri Frank

Proceedings of the 58th Hawaii International Conference on System Sciences, 2025

2022

Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices.

Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, Heikki Karjaluoto, Terhi-Anna Wilska

Proceedings of the 35th Bled eConference - Digital Restructuring and Human (Re)action, June 26, 2022