Minjeong Ham

Orcid: 0000-0002-5381-2008

According to our database¹, Minjeong Ham authored at least 4 papers between 2020 and 2026.

Collaborative distances:

Timeline

Book In proceedings Article PhD thesis Dataset Other

2026

Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance.

[DOI]

Comput. Hum. Behav., 2026

2025

Personal data strategies in digital advertising: Can first-party data outshine third-party data?

[DOI]

Int. J. Inf. Manag., 2025

2021

Empirical study on video clip consumption: focusing on viewing habits and use motives.

[DOI]

Int. J. Mob. Commun., 2021

2020

Factors Influencing Viewing Behavior in Live Streaming: An Interview-Based Survey of Music Fans.

[DOI]

Multimodal Technol. Interact., 2020