Muhammad Khayyam

According to our database, Muhammad Khayyam authored at least 3 papers in 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

Crossing Boundaries: How Cross-Niche Influencer Collaborations Enhance Brand Attitude Through Perceived Innovation.

Xiaoxue Wang, Hongyu Zhang, Jiao Feng, Muhammad Khayyam

J. Theor. Appl. Electron. Commer. Res., 2025

"Sharing Is Bonding": How Influencer Self-Disclosure Fuels Word-of-Mouth via Consumer Identification.

Xiaoxue Wang, Xin Chen, Miao Miao, Muhammad Khayyam

J. Theor. Appl. Electron. Commer. Res., 2025

Leveraging technological readiness and knowledge sources for green innovation: a resource orchestration perspective.

Muhammad Khayyam, Jiang Yushi, Qiqi Liu, Hisham Idrees, Shengze Qin, Alinur Nurlegul

Bus. Process. Manag. J., 2025