Munsifa Hoor

According to our database, Munsifa Hoor authored at least 3 papers between 2023 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

Grams of Growth, Grams of Grind: Women Entrepreneurs in Social Commerce.

Munsifa Hoor, Erabelli Hemanth Rao, P. Vigneswara Ilavarasan

Proceedings of the Digital Adoption, Diffusion and Innovation in the Augmented and Digital Society, 2025

2023

From Screens to Shopping Carts: Unravelling the Impact of Digital Influencers' Credibility on Hyper-Local Brand Perception and Purchase Intentions.

Munsifa Hoor, Prabhjot Singh, P. Vigneswara Ilavarasan, Yash Chawla

Proceedings of the Transfer, Diffusion and Adoption of Next-Generation Digital Technologies, 2023

How are Digital Micro-Influencers Driving the Social Commerce?

Munsifa Hoor, P. Vigneswara Ilavarasan

Proceedings of the 44th International Conference on Information Systems, 2023