Nita Umashankar

According to our database, Nita Umashankar authored at least 3 papers between 2014 and 2016.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2016

Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation.

Vithala R. Rao, Yu Yu, Nita Umashankar

Mark. Sci., 2016

2015

How Sharing Contexts Influence Purchase Amounts: The Case of Food Choices.

Jeffrey Parker, Nita Umashankar, Martin Schleicher

Proceedings of the 37th Annual Meeting of the Cognitive Science Society, 2015

2014

Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors.

V. Kumar, Nita Umashankar, Kihyun Hannah Kim, Yashoda Bhagwat

Mark. Sci., 2014