Oliver Gassmann

According to our database, Oliver Gassmann authored at least 14 papers between 2002 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

How to Successfully Scale B2B Marketplaces.

Manuel Wlcek, Annabelle Gawer, Oliver Gassmann, Felix Wortmann

MIS Q. Executive, 2026

2022

Key Lessons from Bosch for Incumbent Firms Entering the Platform Economy.

Daniel Hodapp, Florian Hawlitschek, Felix Wortmann, Marco Lang, Oliver Gassmann

MIS Q. Executive, 2022

2021

Understanding outsourcing strategy within the intellectual property industry - a proposed typology.

Sevim Süzeroglu-Melchiors, Oliver Gassmann

Int. J. Technol. Manag., 2021

2020

Market maketh magic - consequences and implications of market choice for frugal innovation.

Lukas Neumann, Stephan Winterhalter, Oliver Gassmann

Int. J. Technol. Manag., 2020

2019

System dynamics for corporate business model innovation.

Thomas Moellers, Lars von der Burg, Bastian Bansemir, Max Pretzl, Oliver Gassmann

Electron. Mark., 2019

2017

Design and Evaluation of a System Dynamics Based Business Model Evaluation Method.

Thomas Moellers, Bastian Bansemir, Max Pretzl, Oliver Gassmann

Proceedings of the Designing the Digital Transformation - 12th International Conference, 2017

2014

Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities.

Marco Zeschky, Bastian Widenmayer, Oliver Gassmann

Int. J. Technol. Manag., 2014

Designing Business Models in the Era of Internet of Things - Towards a Reference Framework.

Stefanie Turber, Jan vom Brocke, Oliver Gassmann, Elgar Fleisch

Proceedings of the Advancing the Impact of Design Science: Moving from Theory to Practice, 2014

2011

How do foreign R&D units in China manage their Chinese R&D staff? An empirical exploration.

Marcus Matthias Keupp, Oliver Gassmann

Int. J. Technol. Manag., 2011

2010

Broadening the scope of open innovation: past research, current state and future directions.

Vareska Van de Vrande, Wim Vanhaverbeke, Oliver Gassmann

Int. J. Technol. Manag., 2010

Negative side effects of customer integration.

Oliver Gassmann, Christoph Kausch, Ellen Enkel

Int. J. Technol. Manag., 2010

2006

Extreme customer innovation in the front-end: learning from a new software paradigm.

Oliver Gassmann, Patricia Sandmeier, Christoph H. Wecht

Int. J. Technol. Manag., 2006

2003

Managing modularity of product architectures: toward an integrated theory.

Juliana H. Mikkola, Oliver Gassmann

IEEE Trans. Engineering Management, 2003

2002

Managing customer oriented research.

Maximilian von Zedtwitz, Oliver Gassmann

Int. J. Technol. Manag., 2002