Oliver J. Rutz

According to our database, Oliver J. Rutz authored at least 5 papers between 2011 and 2015.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2015

Managing Blood Donations with Marketing.

Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz

Mark. Sci., 2015

2011

A Dynamic Model of the Effect of Online Communications on Firm Sales.

Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz

Mark. Sci., 2011

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin

Mark. Sci., 2011

Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data.

Oliver J. Rutz, Michael Trusov

Mark. Sci., 2011

The Evolution of Internal Market Structure.

Oliver J. Rutz, Garrett P. Sonnier

Mark. Sci., 2011