Michael Trusov

According to our database, Michael Trusov authored at least 8 papers between 2011 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2021

The Path to Click: Are You on It?

Savannah Wei Shi, Michael Trusov

Mark. Sci., 2021

Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks.

Xi Chen, Ralf van der Lans, Michael Trusov

Manag. Sci., 2021

2020

Modeling Dynamics in Crowdfunding.

Chul Kim, P. K. Kannan, Michael Trusov, Andrea Ordanini

Mark. Sci., 2020

Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment.

Jorge Mejia, Anandasivam Gopal, Michael Trusov

Inf. Syst. Res., 2020

2016

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting.

Michael Trusov, Liye Ma, Zainab Jamal

Mark. Sci., 2016

Deal or No Deal? Consumer Expectations and Competition in Daily Deals.

Jorge Mejia, Anand Gopal, Michael Trusov

Proceedings of the International Conference on Information Systems, 2016

2011

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin

Mark. Sci., 2011

Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data.

Oliver J. Rutz, Michael Trusov

Mark. Sci., 2011