Peter C. Thirkell

According to our database, Peter C. Thirkell authored at least 4 papers between 2004 and 2010.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2010

The impact of IS-marketing alignment on marketing performance and business performance.

Val A. Hooper, Sid L. Huff, Peter C. Thirkell

Data Base, 2010

2007

Determination of the Alignment between Information Systems and Marketing.

Val A. Hooper, Sid L. Huff, Peter C. Thirkell

Proceedings of the Pacific Asia Conference on Information Systems, 2007

IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance.

Val A. Hooper, Sid L. Huff, Peter C. Thirkell

Proceedings of the Fifteenth European Conference on Information Systems, 2007

2004

Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study.

Val A. Hooper, Sid L. Huff, Peter C. Thirkell

Proceedings of the Pacific Asia Conference on Information Systems, 2004