Prerna Manik

According to our database, Prerna Manik authored at least 7 papers between 2011 and 2016.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2016

A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media.

Prerna Manik, Anshu Gupta, P. C. Jha, Kannan Govindan

Asia Pac. J. Oper. Res., 2016

2015

Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior.

Prerna Manik, Anshu Gupta, P. C. Jha

IGTR, 2015

2013

Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviour.

P. C. Jha, Prerna Manik, Anshu Gupta

Int. J. Adv. Intell. Paradigms, 2013

2012

A Goal Programming Model for Advertisement Selection on Online News Media.

Prerna Manik, Anshu Gupta, P. C. Jha

Proceedings of the Second International Conference on Soft Computing for Problem Solving, 2012

Optimal Promotional Effort Control Policy for Segment Specific New Product Growth.

Prerna Manik, Kuldeep Chaudhary, Yogender Singh, P. C. Jha

Proceedings of Seventh International Conference on Bio-Inspired Computing: Theories and Applications (BIC-TA 2012), 2012

2011

Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase.

Prerna Manik, Anshu Gupta, P. C. Jha

Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011, 2011

Dynamic Testing Resource Allocation of Modular Software System for SRGM Incorporating Testing Efficiency Using Differential Evolution.

Kuldeep Chaudhary, Prerna Manik, Shivani Bali

Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011, 2011