Rakesh R. Mallipeddi

According to our database, Rakesh R. Mallipeddi authored at least 2 papers between 2021 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2022

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers.

Rakesh R. Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah, Yunxia Zhu

Manag. Sci., 2022

2021

The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014.

Rakesh R. Mallipeddi, Ramkumar Janakiraman, Subodha Kumar, Seema Gupta

Inf. Syst. Res., 2021