According to our database1, Ram Bezawada authored at least 3 papers between 2012 and 2015.
Legend:Book In proceedings Article PhD thesis Other
Aggregate Impact of Different Brand Development Strategies.
Management Science, 2015
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation.
Information Systems Research, 2013
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets.
Marketing Science, 2012