Reinhard Schulte

According to our database, Reinhard Schulte authored at least 2 papers in 2011.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2011

To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising.

Tobias Blask, Burkhardt Funk, Reinhard Schulte

Proceedings of the E-Business and Telecommunications - International Joint Conference, 2011

Should Companies Bid on Their Own Brand in Sponsored Search?

Tobias Blask, Burkhardt Funk, Reinhard Schulte

Proceedings of the ICE-B 2011, 2011