Tobias Blask

According to our database, Tobias Blask authored at least 6 papers between 2011 and 2014.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2014

Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?

Tobias Blask

Proceedings of the ICE-B 2014, 2014

2013

Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation.

Tobias Blask

Proceedings of the Information Technology in Environmental Engineering, 2013

Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising.

Tobias Blask

Proceedings of the DCNET, ICE-B and OPTICS 2013 - Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication Systems, Reykjavík, Iceland, 29, 2013

Bayesian Parameter Estimation in Green Business Process Management: A Case Study in Online-Advertising.

Tobias Blask

Proceedings of the 43. Jahrestagung der Gesellschaft für Informatik, 2013

2011

To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising.

Tobias Blask, Burkhardt Funk, Reinhard Schulte

Proceedings of the E-Business and Telecommunications - International Joint Conference, 2011

Should Companies Bid on Their Own Brand in Sponsored Search?

Tobias Blask, Burkhardt Funk, Reinhard Schulte

Proceedings of the ICE-B 2011, 2011