Rod Hook

According to our database, Rod Hook authored at least 5 papers between 2009 and 2018.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2018

Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers.

Yeming Shi, Claudia Perlich, Rod Hook, Wickus Martin, Melinda Han Williams, Justin Moynihan, Patrick McCarthy, Peter Lenz, Reka Daniel-Weiner, Roger Cost

Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, 2018

2015

Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies.

Brian Dalessandro, Rod Hook, Claudia Perlich, Foster J. Provost

Big Data, 2015

2013

Using co-visitation networks for detecting large scale online display advertising exchange fraud.

Ori Stitelman, Claudia Perlich, Brian Dalessandro, Rod Hook, Troy Raeder, Foster J. Provost

Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2013

2012

Bid optimizing and inventory scoring in targeted online advertising.

Claudia Perlich, Brian Dalessandro, Rod Hook, Ori Stitelman, Troy Raeder, Foster J. Provost

Proceedings of the 18th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2012

2009

Audience selection for on-line brand advertising: privacy-friendly social network targeting.

Foster J. Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray

Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28, 2009