Rodney Graeme Duffett

According to our database, Rodney Graeme Duffett authored at least 8 papers between 2015 and 2025.

Collaborative distances:

• Dijkstra number of eight.
• Erdős number of eight.

2025

Instagram Mega-Influencers' Effect on Generation Z's Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective.

Rodney Graeme Duffett, Ayabonga Mxunyelwa

J. Theor. Appl. Electron. Commer. Res., 2025

2022

Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers.

Rodney Graeme Duffett

Int. J. Web Based Communities, 2022

2019

YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania.

Rodney Graeme Duffett, Tudor Edu, Iliuta Costel Negricea

Electron. J. Inf. Syst. Dev. Ctries., 2019

2017

Influence of Facebook Commercial Communications on Generation Z's Attitudes in South Africa.

Rodney Graeme Duffett

Electron. J. Inf. Syst. Dev. Ctries., 2017

2016

Effect of Instant Messaging Advertising on the Hierarchy-of-Effects Model Amid Teenagers in South Africa.

Rodney Graeme Duffett

Electron. J. Inf. Syst. Dev. Ctries., 2016

2015

Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials.

Rodney Graeme Duffett

Internet Res., 2015

Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa.

Rodney Graeme Duffett

Electron. J. Inf. Syst. Dev. Ctries., 2015

The influence of Facebook advertising on cognitive attitudes amid Generation Y.

Rodney Graeme Duffett

Electron. Commer. Res., 2015