Sanjiv Mittal

According to our database, Sanjiv Mittal authored at least 2 papers between 2017 and 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of four.

2022

Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands.

Radhika Aggarwal, Sanjiv Mittal

Int. J. Online Mark., 2022

2017

Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India.

Rajat Gera, Sanjiv Mittal, Dharminder Kumar Batra, B. Prasad

Int. J. Serv. Sci. Manag. Eng. Technol., 2017