Sean M. Campbell

Orcid: 0000-0003-1402-2422

According to our database¹, Sean M. Campbell authored at least 2 papers between 2017 and 2020.

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2020

Hard or Soft Sell? Understanding White Papers as Content Marketing.

[DOI]

IEEE Trans. Prof. Commun., 2020

2017

Extended abstract: Hard- and soft-sell marketing in white papers.

[DOI]

Proceedings of the 2017 IEEE International Professional Communication Conference, 2017