Jefrey S. Naidoo

Orcid: 0000-0003-2583-731X

According to our database1, Jefrey S. Naidoo authored at least 5 papers between 2014 and 2020.

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Bibliography

2020
Hard or Soft Sell? Understanding White Papers as Content Marketing.
IEEE Trans. Prof. Commun., 2020

2017
Plain-Style Preferences of US Professionals.
IEEE Trans. Prof. Commun., 2017

Extended abstract: Hard- and soft-sell marketing in white papers.
Proceedings of the 2017 IEEE International Professional Communication Conference, 2017

2016
Extended abstract: Best practices for data visualization.
Proceedings of the 2016 IEEE International Professional Communication Conference, 2016

2014
A genre analysis of high-tech marketing white papers: A report of research-in-progress.
Proceedings of the 2014 IEEE International Professional Communication Conference, 2014


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